KPI Reporting
What leadership sees each month.
August 2026
Organic sessions
262 −7.7%
MoM −7.7% · YoY +2.3%
Conversions from organic
12 +41%
forms + calls
Organic share of quotes
83% +53pts
was 30% under agency
Map pack visibility
2 of 3 +1
markets in top 2
Traffic and conversions
Six-month trend
Organic sessionsConversions
Channel performance
August 2026 vs July
| Channel | Sessions | MoM | Conversions | Share of quotes |
|---|---|---|---|---|
| Organic search | 262 | −7.7% | 12 | 83% |
| Direct | 1,194 | +28.7% | 8 | — |
| Referral | 44 | −12.0% | 1 | — |
| Organic social | 67 | +36.7% | 0 | — |
| AI assistant | 13 | +225% | 1 | — |
This month
Wins and open items
#1 map pack — PlanoHeld
#1 organic — FriscoHeld
BlogPosting schema deployedDone
Reviewed-by bylines liveDone
Irving organic positionNeeds work
BreadcrumbList schemaOpen
Organic clicks are down while conversions are up. Map pack interactions and AI Overview answers are not counted as Search Console clicks, which is why map pack position and AI citation share are tracked separately.