Guide
The operating cadence, written down so it runs the same way every week.
Weekly
Priority keyword movement report
Swings past 2–3 positions flagged
Compare against higher-ranking pages
Ship the fixes that week
One GBP post per location, plus photos
Progress check every other day
Monthly
Indexability check and full site audit
Keyword research and gap analysis
2–3 new high-authority backlinks
Pages at 11–20 with 50+ impressions
Conversions from organic, not sessions
4–5 new reviews per location
Two long-form blog posts
Clarity rage and dead-click review
Quarterly
Full crawl vs dashboard audit
GBP audit across all locations
Keyword trend vs three months prior
NAP consistency audit
Backlink profile: gained, lost, toxic
Schema audit across templates
Content older than 12 months: refresh or retire
Service pages refreshed
Before anything publishes
Five checks, every time, no exceptions
1. Cannibalisation improve the page that ranks, never build a rival
2. Cluster placement head pages link down to sub-pages, never sideways
3. Schema attached structured data ships at publish, not later
4. E-E-A-T signal a reviewed-by byline naming a real person
5. Location anchor every piece ties back to Frisco, Plano or Irving